Your Business Can Thrive With a Mobile App

Being hi-tech is a necessity for almost all brands and/or services out there. The digital world is the hub to be recognised by people across the globe, and it is a sure shot way to expand and reach more people. Mobile applications are one such online necessity that add more value to the brand and help in marketing it in the optimal manner. This way, the brand is in the palm of the consumers who may be based anywhere across the globe, and make it accessible for them to connect, place orders or simply stay updated. Read on to know why mobile applications are a necessity for any business.

Connect with Customers

The relationship between a brand and its clientele is one that goes beyond purchases. A brand will truly build up if it brings a genuine interaction in the dynamic between itself and the customers. This concept holds more truth with the existence of mobile apps. A business application helps customers in connecting with the business with one click and scroll through their recent discounts, offers, new product uploads, almost instantly.

Marketing Tool

Mobile applications are a great platform to know what segment on the app customers navigate more, what kind of products attract them and where they need simpler or more accessible space. Apps can also be streamlined with social media posts (platforms like Facebook, Twitter, Instagram etc), that would bring more traction to the app as well as the social media platform - a win-win situation for the brand.

Reviews and Ratings

Intimate and immediate feedback on every product is such a great driving force for businesses. They’d know how to be better for the customers, and consumer feedback will also keep the consumers engaged in the brand. Basically, having the customers connect with the brand via ratings, real-time reviews, and other feedback, is great for business - after all, out of sight is out of mind.

Analytics Save the Day

Mobile applications have varied analytics that help track where the consumers are based, what products are selling more (or even getting shortlisted), categories where customers are more engaged etc. Nowadays, customers want to be part of a brand’s products/services, and apps help bridge the gap and make them feel more included.

Mobile applications are integral for every brand and/or service and NetProphets is one of the premier mobile apps development companies in India that provides many other services including website development and digital marketing services in India. So connect with NetProphets at http://www.netprophetsglobal.com/.

eCommerce Website Development - Essential Factors to Consider

The world is going digital in a massive way and the retail industry has joined the bandwagon in quite an aggressive manner. eCommerce websites are the new thing enabling customers to get whatever product they want right at their doorstep, without any hassles. From one-stop-shops to retailers dealing in specialized products like jewelry, eye-glasses, fitness products, everyone needs an eCommerce website to maximize the reach of their brand. Any company that wants to create an online presence through an eCommerce website needs to first consider the most important factor - a high quality website development process. Since this online method is the only way to cater to customers via the internet, the website development is the first step as well as the difference between a successful online business and a mediocre one. Thus, businesses must select their eCommerce website developer very carefully as the success or failure of their venture could well depend on this crucial decision.

Ever since the advent of the concept of eCommerce website development, Netprophets Cyberworks has been a strong partner to various businesses to implement this part of the business. Netprophets boasts of a highly skilled team of developers, designers and writers who turn your eCommerce dreams into a thriving reality. In the last ten years, Netprophets has developed many eCommerce sites covering a wide range of brands - fashion, travel, fitness, and eLearning among others. In the 2013 Business and Service Excellence Awards, Netprophets Cyberworks was adjudged the Most Promising Mobile Applications Development Company in Noida.  

                                              Continue Reading.....

Overview of Digital Marketing Checklist

India is one of the fastest growing countries in the world with numerous government campaigns running online like Digital India, Make in India and many more. In this scenario, we must know what digital marketing is all about, which companies provide these digital marketing services as well as the ways in which one can learn Digital Marketing. Some basic concepts of digital marketing are explained as follows:

What is Digital Marketing?

Digital Marketing is simply a technique to promote products, services or brands by different electronic techniques. In digital marketing terms, we can use many digital devices like Radio, TV, Mobile, Computer to promote these products.

What are the types of Digital Marketing?

Social Media Marketing or SMM

Search Engine Optimization or SEO

Google AdWords

Online Advertising

email Marketing

How to Learn Digital Marketing?

If you have some knowledge of the internet and you are really interested in learning digital marketing, then there are two ways to go about it - Online and Offline.

Online - Many websites provide online digital marketing classes both free of cost as well as paid courses. YouTube is one of the best options for learning because digital marketing experts share their own digital marketing knowledge and experience there.

Offline - In the market have lots of offline training institute where you can learn digital marketing, the Offline digital marketing institute will provide the basic knowledge with practicals, A Digital Marketing expert will explain you basic & advanced concepts.

Online and Offline Digital Marketing Course will help you to get a better career in Digital marketing

Who Provides Digital Marketing Services?

In this era, many local, national and multinational companies are providing digital marketing services. Almost every company has a different digital marketing strategy and promotion technique. 

NetProphets Cyberworks Pvt. Ltd. is a leading core IT company, which provides many IT and web-services like Mobile Apps development, Web Designing & Development, Digital Marketing Services, Data Warehousing & Analytics, e-commerce portal development services etc.    

iPhone and Android App Development Companies in India

With a steady and rapid growth in use of smartphones, India is one of the top countries that is leading this digital revolution. When is comes to app development, Indian developers are regarded highly due to the vision and innovations they bring to the table while creating a mobile version of a product or service. It is estimated that more than 300 million people actively use the internet, out of which about 190 million use their mobile devices for this activity. Thus, it is safe to assume that India is one of the biggest app development communities, if not the biggest. Moreover, developing an app in India costs less and businesses can scale down their cost by almost half. India is considered to be the hub of thousands of mobile app development firms that access and hire from a talented pool of developers.

Mobile App Development Companies

As mentioned before, there are numerous mobile app developing companies in the market and even more are emerging. Some of the popular mobile app development companies are listed as follows:

OpenxCell - OpenxCell develops apps for iPhone, iPad, Android and Web and is considered to have a great team of designers, developers and technical experts. They are highly experienced in delivering high-quality software to reputed clients globally.

TechAhead - Incorporated in 2009, TechAhead is now one of the leading developers of iPhone, iPad, iOS and Android apps.

QBurst - QBurst develops customized and cost-effective apps, usually for start-up companies and medium-sized businesses. Apart from India, it has its offices in USA and UK.

Contus - Contus is a leading company in mobility, cloud and web solutions. Contus delivers innovative solutions to clients on a global scale. It has a strong, skilled team of engineers and designers, which provides added advantage to clients.

Riktam - Incorporated in 2007, Riktam provides mobile app development services for iOS and Android. Riktam is known to offer its clients expert consultancy, superior design and impeccable implementation.

NetProphets Cyberworks - NetProphets Cyberworks is a customized mobile app developing company based in Delhi-NCR. As a leading apps development company for iOS and Android, NetProphets develops apps that are a perfect combination of form and function. The entire UI and UX of all their products and solutions are done by a dedicated in-house team. NetProphets follows a structured plan for each of its mobile app projects. The phases of development include six stages, namely Planning, Design, Development, Quality Assurance, Deployment and finally Support and Maintenance.

Ensure That Your Digital Marketing Plan Sticks to the Basics

In a world that it getting increasingly digitalised, businesses too cannot afford to remain left behind in this race. Digital has become an essential component of marketing plans the world over. This trend is not just prevalent in developed nations, but even in the Asian countries such as India and China. There has been an enormous rise in digital marketing service providers in India offering their share of creativity and marketing genius to the business world.

In this blog, we discuss the various elements that comprise a successful digital marketing plan.

Start with a website: It may be old fashioned yet it is an absolute must-have for your business. Even in today’s time, an effective website is the starting point for a business’s online presence. Ensure that your website is engaging and responsive to the audience. Keep in mind that only a fraction of customers will view your website from a computer while a majority will visit from their tablets or smartphones. With this perspective, it is important that you make your website mobile friendly in terms of visual appeal and functionality.

Consider a mobile app: If your business is a B2C one, you can safely consider creating a mobile app as a safe and optimal investment decision. The benefit of having an mobile app is that it can be accessed even in case the consumers is not connected to the internet (at some moment) and also allows for a higher brand engagement experience.

Good old email marketing: It is a tried and tested element of digital marketing and even today continues to be cost effective. A well designed mailer can reach a large audience in a small time frame and can get you impressive returns on your marketing spend.

Go social: With the audience being so well connected on social platforms, a brand too needs to follow suit. A socially connected brand is viewed as more caring and credible. It improves awareness of your business and leads to high sense of brand loyalty.

Monitor, Tweak, Enhance: Digital Marketing is an extremely dynamic field and evolves at a fast pace. A marketing plan must be continually monitored to ensure that it brings in the desired value and benefit to the stakeholders. Adjustments and alterations must be made at regular intervals.

NetProphets, an IT company based out of Noida (India), specializes in end-to-end digital servicing requirements of modern businesses. Having worked with clients in India and abroad, the company offers digital marketing service that offers high ROI and visible results. NetProphets uses a state-of-the-art solution to manage email campaigns for its clients.

Mobile App Development Meets Wearable Technology

Even while the mobile phones got slimmer with consumer demand, they also required to have big screens to handle the various apps and other uses. While this enhances usability, this does make the device bulkier.

The modern consumer is forever yearning for convenience yet wants to be connected all the time. This expectation has led to the emergence of wearable devices such as Apple Watch, Samsung Galaxy Watch, Google Glass and other such devices.

This creates a challenge for mobile app developers as they need to adapt their development practices to match the technology offered by wearables. In fact, technologists predict that wearable devices may become the future of mobile technology.

According to a Tech Pro Research, 92 percent of respondents said they were familiar with wearables, but only 11 percent said that wearables were being used within their organization, in the process of being implemented, or budgeted for future implementation. Another 25 percent of those surveyed said that they were planning to use wearables in the enterprise, but have not yet allocated a budget for them. And 64 percent said they have no plans to implement wearable devices at their company1.

Market research firms predict the global market for all wearable technology will more than double to $18.8 billion in 2016 from $9.3 billion this year2.

Value obtained through wearable devices
Users have their own expectations and experiences from the wearables that they use. These statistics are important to consider for mobile app development companies. The most common benefits/experiences include:

• Enhanced communication
• Improved productivity
• Greater connectivity
• Better processing of data
• Richer access to information

Form factor and visual appeal
The market response has shown that while the technological promise is indeed a priority, users lay a great deal of emphasis on the ‘fashion’ element of their wearables. Since lately, the market has seen a certain fusion of technology and fashion. Consumers prefer smart wearable devices that not only touch the limits of technology but become a fashion object to flaunt their class and status.

Among the most respected upcoming mobile app developers in India, NetProphets Cyberworks offers end-to-end solutions for custom app development and digital marketing . A Noida (Delhi NCR) based ISO 9001:2000 Company, NetProphets offers integrated business solutions. The company’s mission is to be a value-centric, integrated services firm on a global stage.

1. http://www.zdnet.com/article/wearables-an-emerging-trend-with-staying-power/
2. http://www.entrepreneur.com/article/22842

How to Get the Best Results from Email Marketing

Electronic Direct Mailers (EDMs) are an excellent marketing medium for businesses of all kinds and sizes to reach out to their audience in a cost effective way. They are a part of the digital marketing campaigns of most companies especially if they are into B2C segment.

However, not all EDM campaigns run by digital marketing agencies are as successful. There are certain best practices that your business can follow to ensure an effective and high ROI.

Killer headlines: Headlines get noticed first and they influence the user to read the rest of the content.  Headlines must be catchy enough for the user to get engaged and spend time on the mailer. In fact, industry analysts claim that headlines achieve 60% of the entire communication target.

EDMs with strong headlines have a high success rate and often influence their audience towards a purchase decision. 

Effective and concise copy: The copy is the key message that we communicate and it becomes the voice of the brand. Think how you want your brand to appeal to the consumers. 

Ensure that your brand ‘voice’ is friendly, engaging and trustful. Each word of your copy will create an image of your brand – make sure it’s a good one!

Use the right colors: There is a full-fledged science behind the use of colors  and how they  influence consumer behavior. Each color has a specific affect and match certain product types or industries. 

Usage of right colors pre-influence the consumer’s behavior and improves the chances of success.

Avoid glaring designs or colors: A seasoned designer or art director understands the prudent use of colors and designs. There needs to be an optimum balance between class and energy on the EDM. Not too bright, but not dull either.

Call to Action: The ultimate objective of the EDM is met by how cleverly the call-to-action is drafted. In fact, the CTA determines to a high extent what action or decision the user will take.  Ensure that the CTA is visible and prominent, yet not presented ‘loudly’.

NetProphets, an IT company based out of Noida (India), specializes in end-to-end digital servicing requirements of modern businesses. Having worked with clients in India and abroad, the company offers digital marketing service that offers high ROI and visible results. NetProphets uses a state-of-the-art solution to manage email campaigns for its clients.