How to Get the Best Results from Email Marketing

Electronic Direct Mailers (EDMs) are an excellent marketing medium for businesses of all kinds and sizes to reach out to their audience in a cost effective way. They are a part of the digital marketing campaigns of most companies especially if they are into B2C segment.

However, not all EDM campaigns run by digital marketing agencies are as successful. There are certain best practices that your business can follow to ensure an effective and high ROI.

Killer headlines: Headlines get noticed first and they influence the user to read the rest of the content.  Headlines must be catchy enough for the user to get engaged and spend time on the mailer. In fact, industry analysts claim that headlines achieve 60% of the entire communication target.

EDMs with strong headlines have a high success rate and often influence their audience towards a purchase decision. 

Effective and concise copy: The copy is the key message that we communicate and it becomes the voice of the brand. Think how you want your brand to appeal to the consumers. 

Ensure that your brand ‘voice’ is friendly, engaging and trustful. Each word of your copy will create an image of your brand – make sure it’s a good one!

Use the right colors: There is a full-fledged science behind the use of colors  and how they  influence consumer behavior. Each color has a specific affect and match certain product types or industries. 

Usage of right colors pre-influence the consumer’s behavior and improves the chances of success.

Avoid glaring designs or colors: A seasoned designer or art director understands the prudent use of colors and designs. There needs to be an optimum balance between class and energy on the EDM. Not too bright, but not dull either.

Call to Action: The ultimate objective of the EDM is met by how cleverly the call-to-action is drafted. In fact, the CTA determines to a high extent what action or decision the user will take.  Ensure that the CTA is visible and prominent, yet not presented ‘loudly’.

NetProphets, an IT company based out of Noida (India), specializes in end-to-end digital servicing requirements of modern businesses. Having worked with clients in India and abroad, the company offers digital marketing service that offers high ROI and visible results. NetProphets uses a state-of-the-art solution to manage email campaigns for its clients.